Economist's rigour
Trained in economics at Toronto: I read the data, stress-test the assumption behind the deck, and write the memo your board can actually decide from.
For your company
I turn a complicated position into something people repeat.
Most people bring one of these: analysis, audience, or craft. My work sits where all three meet — the memo, the movement, and the film that carries it.
Organizer's reach
1,200 votes in a campus-wide race, a students' association led as President, a career night that filled a room. I know how to move real people, not impressions.
Filmmaker's eye
Brand films, documentary clips, gallery-grade stills. Strategy that never becomes a story stays in a folder — I ship both.
Fighter's discipline
A championship ju-jitsu camp teaches the same thing a launch does: unglamorous reps, on schedule, until the result is inevitable.
The work
Four practices, one standard.
Research & Policy
Briefings decision-makers actually read
- Two-page decision memos with a clear recommendation
- Regulatory and market landscape scans
- Stakeholder mapping and risk registers
Narrative & Brand
A story your market repeats without you
- Positioning line, message house and objection handling
- Founder voice: essays, op-eds, launch letters
- Short brand films and social cutdowns
Community & Growth
Audiences built like constituencies
- Event and networking-night programming end to end
- Campus, diaspora and youth channel strategy
- Partnership outreach and speaker acquisition
Applied AI
Leverage, installed in your workflow
- AI-assisted research and drafting pipelines
- Internal briefing agents on your own documents
- Full-stack prototypes shipped in days, not quarters
Case studies
The same standard, shown.
- votes in a campus-wide race
- 1,200
- organizations led or founded
- 3
- guests hosted at Networking Night
- 100+
- reps, quietly
- ∞
votes in a campus-wide race
organizations led or founded
guests hosted at Networking Night
reps, quietly
Engagement
The first ninety days.
Days 1–14
Listen and map
Interviews with your team, an audit of what already exists, and one honest document naming the real constraint.
Days 15–45
Build the spine
Positioning, the research base, and the first artifact in market — memo, film, event or prototype.
Days 46–90
Compound
A publishing and outreach cadence your team can run without me, with metrics agreed in week one.
Ways to work together.
Advisory
Monthly retainer
A standing thinking partner: one call a week, memos on demand, and a second pair of eyes on every consequential decision.
Start hereProject
Fixed scope
A defined outcome with a date on it — a research report, a brand film, a launch event, a working prototype.
Start hereResidency
Embedded
Two to three days a week inside your team for a season, owning a function until it can stand on its own.
Start herePrefer receipts before a conversation? The CV and leadership case study show the same standard applied in public.
By invitation
Book a date, a talk, or a quiet conversation
Keynotes and panels, policy collaborations, student and community initiatives, or an interview for the record. Requests are answered personally, usually within two days.
Speaking
Keynotes, panels, moderation and hosting.
Advisory
Policy memos, institutional strategy, launch systems.
Collaboration
Research, film and community programming.
Toronto · Mississauga · Remote worldwide