Case study — Campaign & organizing
UTM United — a campus-wide campaign
A student-government run built like a policy campaign: a short platform, a disciplined ground game, and roughly 1,200 votes earned in under a month.
- Year
- 2023
- Role
- Candidate, Vice-President External — strategy, message and field
The problem
- Campus elections are decided by turnout among students who believe nothing will change — apathy, not opposition, is the opponent.
- Candidates typically arrive with long, undifferentiated platforms nobody can repeat back.
- A three-week window, a volunteer team, and a hard spending cap.
The approach
Cut the platform to what can be repeated
Reduced a dozen ambitions to a handful of concrete commitments on affordability, transit and external advocacy — each one testable and stated in a single sentence.
Field over feed
Class talks, residence canvassing and club-by-club endorsements first; social content built to document the ground game rather than substitute for it.
Volunteer discipline
Daily standups, assigned turf, and a shared tracker so effort landed where votes actually were instead of where the crowd felt friendliest.
Deliverables
- Platform document and one-page voter-facing summary
- Campaign identity, print collateral and social kit
- Canvass plan, volunteer rota and daily tracking sheet
- Press engagement, including a published candidate profile in The Varsity
Results
- votes earned
- ~1,200
- weeks of active campaigning
- 3
- published press profile
- 1
votes earned
weeks of active campaigning
published press profile
A campaign that proved a disciplined, message-first ground operation moves students who normally ignore campus politics — the same method now applied to launches and advocacy work.
Keep reading
Community & events
Networking Night 2024
Turning a students' association's quietest asset — its alumni — into a room of 100+ guests, sponsors and hiring managers in a single evening.
Brand & applied AI
Tramé — the Atelier of Intelligence
Founding a studio brand from a single image and a single sentence, then shipping the film, the notes and the AI workflow behind it.
By invitation
Book a date, a talk, or a quiet conversation
Keynotes and panels, policy collaborations, student and community initiatives, or an interview for the record. Requests are answered personally, usually within two days.
Speaking
Keynotes, panels, moderation and hosting.
Advisory
Policy memos, institutional strategy, launch systems.
Collaboration
Research, film and community programming.
Toronto · Mississauga · Remote worldwide